The NBA has had the same logo since 1969: A silhouette of Lakers legend Jerry West carrying the ball down the court. However, in light of Kobe Bryant’s death last week, fans are petitioning for the league to change the logo to a silhouette of Bryant, who played 20 years in Los Angeles and accomplished every feat a basketball player could dream of during that time.
The petition has over three million signatures, and the cause has received support from a handful of high-profile names, including Kyle Kuzma. After the Lakers’ loss to the Portland Trail Blazers on Friday, Kuzma said he’d support if the NBA changed the logo to Bryant, but prefaced his support by saying he has no problem with current logo.
“It’d be great if the NBA did that,” Kuzma said. “Obviously he meant a lot to the game, but Jerry West meant a lot to the game too. So that’s a decision the league has to make, but I would not be opposed to it at all.”
Meanwhile, LeBron James said he hasn’t given it much thought, and it doesn’t sound like he’ll have to any time soon.
According to a report by Dan Wetzel of Yahoo Sports, the NBA doesn’t plan on changing the logo in spite of the overwhelming support from Lakers fans in recent days, and West outright saying he doesn’t want to be the logo anymore in 2017:
Sources familiar with the league’s thinking said there is no interest in having an individual player as its logo because there are so many who have been instrumental in the growth of the game and the NBA. Generic is better.
Does that mean the NBA will never change its logo? Probably not, but if they do, that change won’t be coming any time soon. Additionally, the league would likely give a few other players consideration before doing so — most notably Michael Jordan.
In other words, don’t hold your breath.