Because of the increase in visibilty, the All-Star game is an opportunity for players to promote themselves and their shoes. Kobe Bryant goes one step further in the process and has actually made a six minute movie to promote his brand, and at the same time provide everyone with some entertainment and something to talk about this weekend. We'll help out in the promotion, but only because it seems that they've gone above and beyond a simple commercial to try to reach their target audience (most of us here). Full Black Mamba Movie (released today at 1AM) - not just the trailer, which you may have seen before Now let's all question Kobe's commitment to the game now that he is making movies a la Shaq. JK.