I'm writing this as the third quarter of today's game vs. Boston has ended. Lebron has done little today to impress that he is one of the greats, a transcendant talent that should be mentioned in the same breath as Russell, Jordan, and even Bryant. Maybe he'll have a big fourth quarter and lead the Cavs to a win and eventually a series win. Doesn't matter.
James is more concerned with the trappings of celebrity and the business side of all this. He wants to be a mogul and hang with not just the sports elite and entertainment elite — but the global business elite .. the true powers that be.
Being a winner on the court is not his priority. It would be nice and I'm sure he has a desire to win — it's just that other things are more important. This is why he'll never eclipse Kobe as the greatest in the game today. Kobe is about rings and nothing else.
Until James jettisons the entourage, stops hanging around with the "beautiful people," shutters the sports marketing company, and decides that championships are what he wants ... he's just another talented player who never achieved his potential in basketball.
Maybe this is the lesson he needed, to see that he can't just turn it on at any time he wants and win it all. From what we see now, it wasn't about Cleveland surrounding him with the right people, it was about Lebron getting his head straight and being the right person. They have the talent, just not the right leader.
Doesn't matter if he plays in Cleveland or someplace else next year, until he can control his ego and get his priorities on basketball, he's just another guy who didn't go all the way.