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The Lakers Want You to Buy Tequila

In 1991, the NBA banned its member franchises from posting hard-liquor ads anywhere they could appear on camera. The rationale, I guess, is that hoops fans would drink themselves into the grave if they saw a player check into the game in front of a Jack Daniels logo. Owners were denying themselves a revenue stream, but come on... who can think of money when the health of America is at stake? Enjoy basketball soberly, or not at all!

Of course, social responsibility is easier to fake observe when times are flush. When, on the other hand, business sucks and the economy is spiraling backward to a medieval barter system, maybe you start taking those calls from the Captain Morgan marketing department. That's what the league concluded, in any case, in rescinding the ban earlier this year. I haven't noticed that a resulting wave of alcoholism has brought the country to its knees, but then again I rarely leave my parents' basement.

On Thursday, as reported by NYSportsJournalism, the Lakers got some of that action, announcing a sponsorship deal involving that most seductive of adult beverages: tequila.

Star-divide

The Lakers said they have signed a multimillion dollar deal with Proximo Spirits that includes TV, print, outdoor and Internet incorporating the team logo to support super-premium 1800 Silver Tequila. . . .

"Our goal is to ensure that Lakers games are the most enjoyable and exciting games to watch," Tim Harris, CMO for the Los Angeles Lakers, said in a statement. "Through this groundbreaking partnership, 1800 will provide Lakers fans with the familiar flavor of the super-premium spirit and a variety of beverage choices to enjoy while celebrating courtside, while ensuring that we communicate responsible drinking."

Preach it, Brother Tim! I've had the pleasure of sampling 1800 and confirm that it is some tasty-ass sauce. If there isn't a Gran Reserva Edicion Los Lakers for me to enjoy soon, someone at Proximo isn't doing their job.

Of course, not everyone shares my enthusiasm. Sigh...

Several consumer groups, including the American Society of Addiction Medicine and Community Anti-Drug Coalitions of America, have sought to have the NBA reinstate the ban.

Yeah, what the hell ever. No one's suggesting we circulate trays of shots at high-school dances. In fact, the terms of my probation expressly say I can't do that, so stop your worrying.

Besides, what could possibly go wrong with fans consuming a cocktail or two during the game? Mr. Artest will back me up on this.

(Oh, uh... enjoy responsibly. Or something.)

0 recs  |  Comment 18 comments |

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+1

my thoughts exactly

YOU CAN PUT IT ON THE BOARD YES!
www.reverbnation.com/czheckproductions

by Czheck on Aug 14, 2009 6:06 AM PDT up reply actions  

in soccer, we see so many ads all over the stadium. even some teams have it on their jerseys. i’ve heard some of them drink it during a game instead of gatorade.

by chaucer on Aug 14, 2009 8:24 AM PDT up reply actions  

I always wondered why the bench players in soccer always sit in a circle and seem to be bouncing quarters off a table...

"A bizarre and extremely rare hybrid Blazer/Laker fan, Timbo has always struggled to contain the Beast Within, like Dr. Jekyll, Bruce Banner, or Ted Kennedy." — Miled Animal

by timbo on Aug 14, 2009 9:12 AM PDT up reply actions  

That's it?

I was hoping there was going to be a post about Lebron James refusing to shake hands after getting dunked on by a midget 8th grader who was drinking martinis. Oh well.

by 99bc99 on Aug 14, 2009 10:15 AM PDT reply actions  

haha

why is wondhbap’s reply green? :( I want a cool reply color tooooo

EH

Find the latest in stars * media * hype+ * sports * fashion
@ STRKNG LIGHTS BLOG (http://streakinglights.blogspot.com/)

by STREAKINGLIGHTS on Aug 14, 2009 10:38 AM PDT up reply actions  

Gotta get 3 recs, yo!

Write something rec worthy!

"This is not a game for boys. This is a game for men." - Phil Jackson

by Gils_Keloids on Aug 14, 2009 10:40 AM PDT up reply actions  

Deadspin (via BDL)

http://deadspin.com/5336974/an-assist-for-nick-van-exel-how-an-nba-scorekeeper-cooked-the-books

This fellow says he was formerly the Grizzlies’ head “stats accumulation guy,” and, to hear him tell it, the teams and the league see their official statisticians almost as an arm of their marketing departments. Plump up some numbers, and SportsCenter might just bring itself to show a Grizzlies highlight.

Yep, just another reason I don’t trust those stats used by the NBA and PER, Wages of Wins, etc.

It’s been happening with Chris Paul since he got in the league.

"This is not a game for boys. This is a game for men." - Phil Jackson

by Gils_Keloids on Aug 14, 2009 10:35 AM PDT reply actions   1 recs

Happens a lot with Chris Paul, Nash, and Lebron.

by intuitive on Aug 14, 2009 1:26 PM PDT up reply actions  

And Brandon Roy

"This is not a game for boys. This is a game for men." - Phil Jackson

by Gils_Keloids on Aug 14, 2009 2:01 PM PDT up reply actions  

And Brandon Roy

"This is not a game for boys. This is a game for men." - Phil Jackson

by Gils_Keloids on Aug 14, 2009 2:01 PM PDT reply actions  

lol conspiracy theorists are alive and kicking

by chaucer on Aug 14, 2009 2:13 PM PDT reply actions  

its not a conspiracy. I saw a segment on it, the broke down paul’s assits down one by one and found that alot of them had very far stretches made to give paul credit for the assist.

In Kobe we trust!

by robi s on Aug 14, 2009 2:35 PM PDT up reply actions  

that sucks if the nba is rigged. first that crooked referee now statisticians.

by chaucer on Aug 14, 2009 5:46 PM PDT up reply actions  

The games aren't rigged, just the stats are rigged

Who gives a crap about the stats, except for the teams’ points? This is why it’s important to watch the games.

"This is not a game for boys. This is a game for men." - Phil Jackson

by Gils_Keloids on Aug 14, 2009 6:06 PM PDT up reply actions   1 recs

Thank you.

Overuse or misuse of stats ruins every sport.

I don’t need a stat sheet to tell me how good Chris Paul is. John Hollinger and every PER Diem wanna be does, so they can earn a paycheck trying to justify or debunk the obvious.

by wondahbap on Aug 15, 2009 5:09 AM PDT up reply actions  

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