Nike seems to be well on their way to becoming the most recognizable brand in the whole world.
MJ started it all. Nike is the brand that Michael built.
LeBron has been marketed as his Airness's heir apparent.
And Kobe just came home from delivering a traveling Nike infomercial. Kobe is huge.
Both guys have puppets.
Think how much less shoes would cost if super star athletes weren't paid millions to endorse them.