Who Should Pay for a Lakers Championship Parade?
The Los Angeles Times reports this morning on a mild political controversy over the costs of a Laker championship parade, should events on the court merit one. Under the headline "L.A. city officials could rain on Lakers parade," we learn that certain members of the L.A. City Council have misgivings about putting parade expenses, which could exceed $1 million, on the public's tab. In a fiscal environment that threatens significant layoffs of municipal employees, Councilwoman Jan Perry flatly declares:
We can't afford to cover the costs. How could we make a decision about people's jobs and then sponsor the parade?
Councilman Bernard Parks, who chairs the council's Budget and Finance Committee, issued a statement that leaves me perplexed in a number of respects:
I don't think we have a choice. This is one of those things that happen once a decade. There's going to be a major celebration in the city, and the likelihood is the city is going to absorb the bulk of those costs. The city isn't going to have time over the next few hours to negotiate a contract with the Lakers or anyone else.
Let's put aside the gross historical inaccuracy of his "once a decade" remark and deal with the rest of this.
Councilman Parks, of course you have a choice. It's the raison d'etre of your committee to make choices about how to allocate funds in the city's coffers. Perhaps what you're saying in shorthand is that you don't view yourselves as having a choice because the city would be irate if there were no parade. If so, that's unresponsive to the issue at hand, which isn't whether there will be a parade, but rather who should pay for it.
Second, the frequency of the event shouldn't matter. If it's wrong for the city to bankroll a Laker parade, doing so only rarely doesn't make it right.
Third, who said a contract needs to be negotiated "over the next few hours"? At the very earliest, assuming a Laker victory in Game Five, a parade would occur on Tuesday. That means, if Mr. Parks spoke to the Times on Saturday (and it might have been Friday, the day of the above quote from Councilwoman Perry), he had at least two full days to get everything papered. Admittedly, I'm not an expert on the negotiation of municipal contracts, but having spent more of my life than I care to remember negotiating business agreements, I can assure Councilman Parks that two days is more than enough time for properly motivated lawyers to get the deal done.
(Also, why are you thinking about this issue only now? The Lakers have been a favorite to win the championship for the past six months.)
What interests me most here isn't how the machinery of local government responds to a question it should have anticipated but didn't - predictable answer: clumsily - but instead the underlying issue of public policy. Who should pay for a parade: the Lakers or city taxpayers?
Any argument to underwrite costs out of city tax revenues would have to rest on the notion that a Laker parade provides broad civic benefits, and isn't merely for the benefit of the franchise and its fans. Personally, I'm deeply skeptical. Maybe there are some modest economic benefits arising from people spending money downtown who wouldn't otherwise be there, but those are partially or wholly offset by people who would otherwise visit downtown but avoid it on parade day because of the congestion. There are psychic benefits from a parade, but does anyone in the city care about it who's not already a Laker fan? If so, they probably care only in the form of annoyance at having downtown streets blocked off.
A Laker championship parade would be a celebration for fans and advertising for the franchise. As such, its costs should be borne by the organization. If the Lakers don't believe that the benefits to the team outweigh the $1 million price tag, they should explain so publicly. Tell the fans that the money will instead be spent on player salaries, or scouting, or maintaining Staples Center infrastructure. We're sophisticated enough to understand how businesses work.
More important, a willingness to forego public funds would be a gesture of responsible citizenship by the Lakers. Make the right decision here, and it will redound to the organization's benefit in public goodwill.
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Well it's not like the Lakers bring in visitors to Los Angeles
who buy a shitload of stuff while they’re here…oh wait.
The Lakers bring in visitors, sure, but the parade doesn’t. Or at least it doesn’t in any significant numbers.
And the Lakers are hardly the only L.A. institution that attracts tourism. The film studios, Disneyland, Rodeo Drive, the Getty Museum…. all private enterprises that cater to out-of-town visitors. All of these organizations benefit from the tourist flow in the form of direct revenues. That other businesses also benefit doesn’t mean that city taxpayers should be forced to fund all of their marketing expenses.
by DexterFishmore on Jun 13, 2009 6:33 PM PDT up reply actions
id rather the lakers use the million
to sign ariza and odom……and do without the parade if the city doesnt think it can handle it.
Bills make me wanna SHOUT!
Lakers Victory Parade
If the City of Los Angeles is not going to sponsor the LAKERS Victory Parade, they should not be sponsoring any parades for any reason, i.e. Cinco de Mayo, etc.
The city sales tax revenue that the Lakers generates for Los Angeles
Lets assume average ticket price is $40 (which it isn’t). Average attendance Staples is just under 19,000 (basically sellout crowd – got this from basketball-reference.com). That’s $760K for one game. For 41 regular season games, that is $31.16M just for regular season games. Take 9.25% city tax revenues off of that and that is $5.74M the city receives from tickets alone, not even counting merchandise or concession sales. Say the Lakers sell $40 of merchandise to just 5% of 10M population in L.A. County, and you get $1.85M. This is just L.A. County so I’m being super conservative here. This is at least $7.5M that the City of Los Angeles receives just from the sales tax from the business of the Lakers.
The Lakers could bring in a billion dollars and it still wouldn’t make the City of L.A. obligated to do anything, but it sure makes them look like cheapskates when they can’t host a parade to celebrate the team’s success. Sure, the Lakers benefit from the City, but I don’t think it’s as much as the City benefits from the Lakers. That would probably be the point I would argue for either side: who benefits more from the other? That’s who should pay – but not “should” in a legal sense, “should” in the sense of being grateful, and in the name of appeasing the other.
"This is not a game for boys. This is a game for men." - Phil Jackson
by Gils_Keloids on Jun 13, 2009 11:26 PM PDT up reply actions
Thanks for the thoughtful response, Gils.
Minor point of correction: the city sales tax is actually only 1%. The state collects the other 8.25%. But as you point in the second paragraph, the amounts in question don’t really drive the issue. I certainly wouldn’t argue that the Lakers don’t provide substantial tax revenues to the city.
My problem with looking at the issue from this angle is that every local business generates tax revenues. McDonald’s, for instance, throws off a lot of sales tax dollars, but to me that doesn’t mean taxpayers should be underwriting McDonald’s operating expenses. Sales taxes aren’t favors that need to be repaid. They’re the burden we bear collectively to have a functioning government that can fix potholes and operate a bus service and pay police officers.
The Dodgers actually fought with the city over a roughly similar issue last winter, involving bus transit from Union Station to Dodger Stadium. The team argued that the city should pick up the costs of the bus line – which, if memory serves, were somewhere between $500,000 and $1 million – whereas the city argued that the service primarily benefited the franchise and should therefore be on the Dodgers’ dime. The standoff was never resolved, so there’s no such bus service this season.
That’s obviously not happening in this case. There will definitely be a parade, and I’d be shocked if the city didn’t foot the bill. But I think the two situations present parallel and interesting public-policy questions, and I’d like the City Council to confront them head-on.
by DexterFishmore on Jun 14, 2009 12:18 AM PDT up reply actions
Oof, only 1 percent?
Then the only argument to be made here is precedent. What have other cities done in the past, and then what has Los Angeles done in the past? Just don’t ask Cleveland. Ouch.
And given that precedent, isn’t it weird that McDonald’s hasn’t said “Hey, why not us, too? We should have a McDonald’s parade!”
Somehow sports teams are viewed as public domain, when we know them not to be, so that does raise that interesting question of why other private institutions don’t get public funding for their parades.
"This is not a game for boys. This is a game for men." - Phil Jackson
by Gils_Keloids on Jun 14, 2009 1:30 AM PDT up reply actions
According to the Kamenetzky brothers at LA times
“Mayor Villagaroso did commit to the parade because of what the Lakers bring to the community that you cannot measure with dollars”
Also, if the Lakers win Game 5 the parade will probably be Tuesday.
That could be
I remember reading research about endorphins and testoterone being increased in fans when their teams win. Maybe the Lakers are doing a public service by being a mass supplier of endorphins and testoterone, albeit in an ingenious and indirect way? This may have a gigantic economic benefit for a community, depending on how long that high actually lasts. I’m grasping here, but as you see above, I’m trying to differentiate the Lakers from McDonalds, although both served the nuggets.
"This is not a game for boys. This is a game for men." - Phil Jackson
by Gils_Keloids on Jun 14, 2009 1:33 AM PDT up reply actions
OK. I've just taken a shower, and had some time to think in solitude
What are the “costs” of the parade?
I don’t think it should be seen as the city “sponsoring” the parade, as much as it is providing security for the event.
If the Lakers simply said “We are going to pay for a bus carrying our team to travel down Figueroa to Staples Center”, there would be nothing the city could do to prevent them from doing that. But you can well see that people might line up on the streets to watch this event, “parade” or not. This is where the security would become public domain. It would be the citiy’s responsibility to keep everyone organized and safe, not the Lakers. They are simply driving down the street!
The Lakers would not be asking the city to provide security, it would simply be the city’s responsibilty (and in their best interests) to see that the people witnessing the bus ride remained orderly. They extra security officers could even make the people disperse if they didn’t want the Laker’s bus ride to cause a commotion, although that probably wouldn’t be the best way to handle it.
So, if you break it down to the bottom and build it up, you’ll see why the city must get involved. If the Lakers say “so what, we’ll just have a bus ride up Figueroa”, the city still has to step in provide security, whether the Lakers want it or not.
"This is not a game for boys. This is a game for men." - Phil Jackson
I just realized I revealed something personal in the original comment:
I shower alone.
"This is not a game for boys. This is a game for men." - Phil Jackson
by Gils_Keloids on Jun 15, 2009 5:11 PM PDT up reply actions
Pervert!!!!
Well, sir, you are a cowardly son of a bitch! You just shot an unarmed man!.......Well, he should have armed himself if he's going to decorate his saloon with my friend. – Will Munny
Why not have those that broght the championship pay
The NBA ref’s should sponsor the parade.
I will pay for the parade if
The lakers promise to win game 5. i have a 30 dollar downpayment just chilling in my paypal im sure i will sell enough beats to cover the parade.
You would think a team as famous and as popular (not always one in the same) would have a city that realizes if the lakers left all there would be was the clippers,kings,and dodgers. needless to say none of us wants that
but seriously a dollar a day for the next million days of my life it would be totally worth it.
No joke let the people/city celebrate according to city it only happens once every decade lol oh my how quick we forget the lakers greatness
YOU CAN PUT IT ON THE BOARD YES!
www.reverbnation.com/czheckproductions
Forget the Parade
Many have proven that they don’t know how to act. Why give them a parade to continue acting like rear ends? Besides the parade would cost the city 1.1 million. It would also just tie up traffic on a work day!
by What the hell should I call myself on Jun 14, 2009 11:36 PM PDT reply actions
parade
the orlando majic should pay for the parade
by dirkhead on Jun 15, 2009 7:22 AM PDT reply actions 1 recs
The City needs to kick in
The lakers are a big part of la ans with all the off court contributions they make the city should be more than happy to not only have a parade but to help pay for it. one main reason i say that is simple. 2011 all star game is in la and we all know if not for the lakers it would not be there. how much money will the city take in during all star weekend? we all know way more than a million dollars so the argument by the city is purely political not economic. sadly the author of this article appears to be more on the side of the politicians moreso than the lakers and their fans. for we all know a championship parade brings out more people than just the die hard fans and more people attending the more the city benefits. if there is job loss in the city it is because of these same council members making bad decisions elsewhere so dont rain on the lakers victory using it as an excuse for years of bad fiscal management
After a storm of protests opposing the use of public funds, two media executives and several other people stepped forward Monday to help the city pay for its share of Wednesday’s parade celebrating the Lakers’ 15th NBA championship.
Nearly half of the $900,000 the city needs to provide for police and traffic control has been donated by Casey and Laura Wasserman, Jerry and Margie Perenchio, and others, say sources close to the Lakers.
Casey Wasserman is the grandson of former Universal Pictures Chairman Lew Wasserman. Jerry Perenchio is former chairman of Univision Communications.
The Lakers and Anschutz Entertainment Group, which own Staples Center, have agreed to cover more than $1 million in parade production costs.
It’s admirable that private donors such as Wasserman and Perencio would donate nearly all (850,000 of 1,000,000) to a strapped for cash city to help fund the parade. California really had no money and really no choice. I know the team will garner plenty of attention, so I’m saving my biggest applause for them

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